"Benjamin. Benjamin are you listening? Good. I only have one word for you. Plastics. The future is in plastics." -Mr. McGuire, The Graduate 1967
This famous line resonated through young wanderers' minds after seeing this timeless film. However, it should read like this: "Content. The future is in content."
You can follow along with my advice or not. Your choice. Go ahead and fail. I won't blame you. Who am I to be giving out advice to intelligent people through a blog sharing application, and be deemed worthy of it at the same time? That's because I am worthy. I am human. I know people, and I know how they think. Maybe not all of what they think, but I can easily guess based off of a simple observation. Anyways, don't create content. It'd be a horrendous mistake. God forbid people might actually like what you create, and all hell breaks loose because you then you must create more from the depths of your creative soul. You do all of this just to have to create more. The cycle continues. You're screwed. You know why you're screwed? Because you like it.
There's two paths to travel here. You can be a creator or someone who is already content with creation. Not to be confused with any form of religious creation, of course. You could easily be content. No harm there, you just don't feel like change is necessary. It's because the connotation that change carries is mostly viewed as negative. Just so happens that negative people are the ones who view it that way. People don't realize that change is inevitable, consistent, and most of all positive. I'm a little biased, but does anyone actually read this anyways? There's a universal thought out there that if life remained as great as it was when you were your happiest then you'd be happy. That's understandable, but stupid. Come on. You can't always be suspended in a moment of pure euphoria. It's a drug that one can overdose as quickly as you experience it. By god that crash is a hell of a scenario. Don't go to hell, it's hot there.
Change must occur so we don't become stagnant. Stagnancy leads monotony. Monotony leads to predictability. Predictability leads to affairs. You don't want to catch your spouse tangled up in the sheets with another that is obviously less successful and attractive than you in your mind. Then you'll probably be infuriated enough to commit a crime of passion. Crimes of passion take you to prison. Don't go to prison. It sucks. Hey, you could always brush up your skills at license plate making. Could look good on a resume.
Now that you know the repercussions of not allowing change to flow in your life, let's shift the focus back to the original point of discussion. Content. Create the content. It's the future. Compare the spread of information of modern day-2013 to a time so long ago lived in-1960s, the golden age of advertising. The 1960's was a bustling time for advertisers. The successful ones are still thriving today, or they went down in whirlwind of greed, drugs, and atrocious accounting. The non-successful ones-well no one talks about them, because they don't. Those guys had the perfect methods. They new how to target people, which people to target, and when to target them. That ideology hasn't changed. Advertisers, companies, relatives, movie stars, and politicians have all applied that ideology and focused it in content creation and *spreadability.
There are a multitude of reasons why content creation, currently, is so spreadable. With the advent of social media, digital video production, and less expensive consumer-grade technology, people can spread their information, pictures, videos, thoughts, links, or even payments in the mouse click of an eye. Anyways, I'm not delving into a discussion of technology and evolution of social media. The point of this prolonged multi-paragraph statement is to prove a point. Creating content is creating a sense of content with change.
Yes that last line was a little profound. Sue me. Wait you can't. Freedom of speech. Boom. This state of convenience with creating content is perfectly suitable to change. No matter the technology involved, the people you interact with, or the medium you choose to utilize, it all falls under the umbrella of change. One should create content, not to please others as a primary goal, but to brand yourself as who you really are. You're able to efficiently and creatively promote yourself over so many mediums. The reason could be for job purposes, staying in touch with family, or even catching the eye of that special someone. So what this all summarizes is to create yourself. Don't create yourself to fit some status quo. Create yourself so you are able to fulfill a state of content with change. You'll change over time. You'll be a different person a year from now, just as you were a year ago.
So go on. Create. Build. Destroy. Recycle. Innovate. Imagine. Construct. Knock Down. Re-construct. Renovate. Refurbish. Re-imagine. Dream. Create. Actually this is horrible idea. I don't know why I occupied so much space with my words, when I just realized this whole belief is ridiculous. People shouldn't be happy, promising, or revolutionary. They should be in jail. Shelled away from *positivity and creativity. They should be holed up in caves away from the light awaiting things to happen for themselves. That's the life I knew it.
*Some words included in this post are made up. I'm not sorry. I'm proud.
Wander on young people. Northern skies are awaiting.
Ciao,
Rev. Out
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